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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 % J- C2 Q& m* q1 S6 Y( E4 X/ O 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ a( V9 k8 Q7 K( ?项目名称：武汉赫本酒吧 + u$ R) U& O0 M1 b设计单位：深圳市新冶组设计顾问有限公司 主案设计：新冶组设计顾问团队 & d! f" p& O8 T& x项目投资：6000 万 3 F$ E* l2 Z/ y) [项目面积：3000 ㎡ 竣工时间：2018 年 6 月 6 日 # Z3 e& o9 B8 e7 r) kHow is the functional theme entertainment + b7 z$ K$ ~, Yexplosive designed with a monthly turnover 8 a5 \7 [4 g5 Q+ i6 `/ [; Q5 {of 20 million ? Project name: Hepburn Wuhan Design company: Newera Project designer: Newera Area: 3000 ㎡ / k6 E- d6 Z9 JCost:￥60,000,000 Completion date: June 6th, 2018 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 . |, i8 E, i6 i7 V* D \0 I9 u资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 得与众不同的感官冲击。 The development of science and technology not only changes 1 x! S7 X P5 w# j: D( }people's way of travel, the concept of time and space, but also 0 h" j X7 \3 q' W/ y$ _greatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement + R+ t, L5 X# j8 k6 mbased on the development of science and technology. On the one hand, consumers try new consumption experience; on the other 1 `& U3 ^! N' v" r; h+ H* [hand, the commercial value of investors in the entertainment + Y( _2 _. Y% q7 ?5 t; I8 Iindustry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving consumers a unique sense of impact. - F) ^' u" a0 {* B: f6 P 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 # c' _( w0 h! \. o h8 Q% B$ {' a素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 * ]0 G! L! c! L9 C4 {1 z) c, k们需要突破的难点。 & O n4 {/ B1 x( ?3 i+ z/ WWuhan Hepburn bar is designed with the theme of space . U. K# K E& T# O! q" f: j nstation function. The logic behind the designer in the early stage of ' E2 V. {- ]" U* r" S% Ethe design is to make the use of space utilization to the maximum T3 m6 o+ M6 ^# q3 W8 |extent for the investors, without waste, thus bringing efficient operation. In the case design process, how to integrate local culture 4 Q3 M9 P0 h% S! x( Y% s2 Qand future elements and find humanistic warmth in the cold and O- k' s9 X; O. Qhard shell of technological future is the difficulty that project designers need to break through. $ I/ C* i7 B1 J4 v* ]. K) c 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the 0 p; G2 B' v0 \$ W3 `" S6 [future and will lead customers to enter each space from the ; U% c; t6 I P2 ]4 z: bmysterious entrance. The front office, which carries the project's 4 Z4 Y# u! o" h6 G, z' _- b+ {# Yfuturistic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light % E' Y4 G3 K$ Z9 O; bsource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true " L$ u2 o4 `, D% |" w5 dself. % a+ U; P9 G9 k' u" G+ ~0 u7 B* ?, I* v1 P7 }# J% A. [# Z) V d 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 ; b7 x- b9 B& B+ H' U3 M- M8 _$ u超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 $ A+ F) Q- }, c7 U2 c0 G8 sRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 彻全场。 1 E/ j8 N) T9 Z8 w* g# V% RThrough the front hall, is the largest proportion of the entire 5 e! O5 K: _$ P ?9 q4 I' Aproject - the party area. 900 ㎡ large space, the space of 0 K h! A1 L# Ehumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The 1 L$ ~# ?7 n% h4 C; A/ Irounded Angle sets off the illusion of time travel. Leading Raver to ) r) e$ \: x$ v2 S: S2 g! O& zthe shores of the holy land of music. Huge futuristic science and , H/ f4 m9 I: M ~& Z. T5 W Ntechnology party space, humanized design concept reflects M3 k4 E- U9 Kbarrier-free technology. No matter where you stand, you can easily ' x, l0 E1 m, t6 asee through the whole room. 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 $ h {0 ~# L t+ ^5 {; a美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 + D! |, v5 D' e' [) C消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio " f. i) |, q7 n u cof up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and + ^) l1 B7 y9 A4 Utechnology space brought The scene of the extraordinary, the future of the world presents scenes within 8 U4 ]6 v$ w8 K8 y. Wreach. & `; z4 d6 z v0 f, {3 q+ a) Z 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 / G/ D% x& v- W. }; j5 f% a确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 2 C; a3 ~0 F {" g) [' _例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with / O3 |8 D+ C6 X( g3 h# Gthe theme of functional wind, technology and entertainment, taking the leading position from consumers to the industry. On the basis of ' | n7 W3 T8 a' C' W; N. K* kthe previous case study of Hepburn in guangzhou, xinye explored a & u6 b) ~" w( o/ S* c; k. |5 _set of "design-operation-experience" output of the closed-loop : I! y, o/ _# D; z A1 fsystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the , b; k' T) {. d% }7 u% P( }+ ~latest trend of the entertainment industry. 9 y x1 P U4 ~ % r' h6 v, \& j% w% t 更多新冶组作品请关注公众号： : _! f- ~9 D' w( D/ u. A/ ?. T% L |
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有点像是王者荣耀比赛的地方。