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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 " w) T6 a$ ^( d6 v6 W0 E! } 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ . v. c( D9 Z5 c/ P/ s7 [* G0 @) ~ 项目名称：武汉赫本酒吧 设计单位：深圳市新冶组设计顾问有限公司 主案设计：新冶组设计顾问团队 项目投资：6000 万 3 \5 h/ @4 L* e项目面积：3000 ㎡ 3 T/ i; G& ~# p竣工时间：2018 年 6 月 6 日 ! l' d8 A' v' h" NHow is the functional theme entertainment explosive designed with a monthly turnover . h1 {* [: u9 i. q2 r4 B" Zof 20 million ? 5 ?/ k& P4 s3 ~' w0 B$ R: `Project name: Hepburn Wuhan Design company: Newera Project designer: Newera ! `5 H9 g) f' ]2 n: Q. _Area: 3000 ㎡ % R( k6 o9 O- p, ~Cost:￥60,000,000 ) _3 A% x- G8 F V/ _6 J3 @Completion date: June 6th, 2018 : s- u' I, F- G$ z. e+ ~ c) V3 t! N& `* @6 N 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 3 e( d- a/ l8 Z; e; E: a$ H得与众不同的感官冲击。 The development of science and technology not only changes people's way of travel, the concept of time and space, but also J$ H7 n ~* q U) Cgreatly changes the aesthetic concept. This enables the / v6 x. Y# C1 `8 h7 o% |1 |' Qentertainment industry to achieve transformation and improvement - A9 O) d, l0 pbased on the development of science and technology. On the one hand, consumers try new consumption experience; on the other ! y1 B* J, s6 j4 ]% Vhand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving 1 D) y" r+ h2 u+ }: Sconsumers a unique sense of impact. 3 h7 L3 O1 J4 W6 ` 2 J6 j* G4 c' I4 w 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 5 \+ H, d3 f3 l% W$ B8 F& X后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， . ?9 e% i, ^0 K( v) a$ D5 c由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 1 v$ q; \# l' J5 _+ D. l- ?们需要突破的难点。 ! F8 z- z- c! m! c, lWuhan Hepburn bar is designed with the theme of space # z, n3 ?/ A4 V' ustation function. The logic behind the designer in the early stage of 2 x1 ~8 t4 u6 {the design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient 0 \* Z V- b$ s/ J- W2 V, ]operation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and ' F4 o, v4 k* {- x& Vhard shell of technological future is the difficulty that project r. A# }" U1 ?8 a$ }& c$ n7 p' T/ Kdesigners need to break through. " J1 X4 o% j! @. _! s# o7 X0 [! Z# C" m, b$ c: @2 r 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 ) h7 H. @/ r y元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the 1 I- J6 h- v) P1 vfuture and will lead customers to enter each space from the ' K/ p# W6 i+ Q2 B3 Gmysterious entrance. The front office, which carries the project's 7 R$ e, x( G% o" rfuturistic facade, was built into the shape of the capsule by the & [% ]& ~5 R& D! L* y+ zdesigner. Rhombic clear design element, cooperate streamline light ( B8 [& Q2 [# Y6 f4 Usource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in ( b) j' M0 u) |: {8 }- Ydifferent dimensions. Find the true self in the true self. $ O$ D$ u* O0 l; t X 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 + ]! V$ U) ^8 `" S( D# Y$ r开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 5 |. z) |& B/ Z5 Q3 p( d$ ^Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 9 M: P- f9 J/ ~3 a0 K8 g彻全场。 . y3 K4 Q( Y- _Through the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to o; ~9 i1 E2 C2 c$ athe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects $ g4 _; v) y. Jbarrier-free technology. No matter where you stand, you can easily see through the whole room. / F( M! W( T% P硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX ' X" `9 l: |8 n7 Q H0 I$ P级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 * P* N1 _& A( e( e. n9 A美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 - `. D6 f i$ U' ~7 v: X消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio ! y. g' b2 \4 F( Kof up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and : n: _8 ]$ Y y8 ~technology space brought The scene of the extraordinary, the future of the world presents scenes within ( ^ x: r& V0 hreach. ! M; c; Y. Q. H! ?: T& i1 P2 \8 H) E! e 9 S; B+ z2 O W' R' T9 t 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 0 k( R3 v9 v0 i2 K- T确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 $ A8 t9 Z# \9 |, _2 ~8 @! o例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 乐产业的最新潮流。 " M) Y; Y, X4 j" V5 |( [& y) l8 OCapturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking z; A9 r- K/ Z$ L5 }( H& ^, C8 Ythe leading position from consumers to the industry. On the basis of ! w2 N4 ^3 e' P$ O9 a! f3 zthe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. 3 m, t' H# |* \7 v# M' I. x7 g( f9 L) J* K5 x& }, c 1 y6 t; o- O$ o1 d# w/ v& i ! B& T8 F5 c6 T4 \, v( T 更多新冶组作品请关注公众号： 4 S5 b8 K" ]9 `. t7 T% V7 z% O6 u# u, s3 k! n% I) I ] |
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有点像是王者荣耀比赛的地方。