/ w- K* s) M  c0 y" x9 j

月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？

3 r% Y& o4 E* P% p  e. p' s8 x
8 b1 O' }9 B/ v) g' _8 a8 f2 E6 t

项目名称：武汉赫本酒吧

9 h3 u1 l+ Z/ E1 E: Q

设计单位：深圳市新冶组设计顾问有限公司

, Q7 R, `# ^# ~9 s' j) I6 Q

主案设计：新冶组设计顾问团队

6 X3 u2 v1 B. O/ v

项目投资：6000 万

项目面积：3000 ㎡

竣工时间：2018 年 6 月 6 日

How is the functional theme entertainment

& p/ u0 O0 ~/ K% ~% t4 f0 t  V

explosive designed with a monthly turnover

9 o7 p: g* `8 _& i+ q5 e

of 20 million ?

Project name: Hepburn Wuhan

+ m" A/ T0 t  T7 X5 a( f; c+ C

Design company: Newera

# S# K. d; b5 Z* K' o

Project designer: Newera

& e6 e1 h' P: k

Area: 3000 ㎡

; Y4 |! L1 v( ~

Cost:￥60,000,000

Completion date: June 6th, 2018

2 ^# s$ A8 x- a- w0 d4 `+ q

科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生

+ z/ N/ e6 c: m3 f. _

巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的

, B$ ~2 ?8 S6 D9 v' l# Z

空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投

资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

5 Y- z8 o$ H& B  Q! U

功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获

4 x9 [& H8 @* V1 V6 J/ q

得与众不同的感官冲击。

The development of science and technology not only changes

9 ?6 W$ v  p& h- t% h$ R& `

people's way of travel, the concept of time and space, but also

greatly changes the aesthetic concept. This enables the

entertainment industry to achieve transformation and improvement

( @1 q9 C- Z* l& f# a

based on the development of science and technology. On the one

hand, consumers try new consumption experience; on the other

3 y) N* c. z' a  t  d5 _( L$ ]5 U2 v

hand, the commercial value of investors in the entertainment

industry is fast fission. Wuhan Hepburn is a successful case in this

  O) a% p3 ?) C. N6 a

environment. Designers are committed to arming modern

4 @1 f$ u( h; z4 e; A

entertainment Spaces with technology and humanity, giving

consumers a unique sense of

. S) R4 U% y) [# s( Z9 F  C3 T

impact.

武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背

后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费，

由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元

+ A9 q. Z/ n; @" D

素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师

们需要突破的难点。

$ H9 F8 g. g/ S9 x7 Z) O) `

Wuhan Hepburn bar is designed with the theme of space

station function. The logic behind the designer in the early stage of

7 s: z6 l) d+ _6 I- |

the design is to make the use of space utilization to the maximum

extent for the investors, without waste, thus bringing efficient

& A! i( c0 |; d( c, @

operation. In the case design process, how to integrate local culture

  s2 Y! O1 q/ G1 v. t0 {# j

and future elements and find humanistic warmth in the cold and

hard shell of technological future is the difficulty that project

designers need to break

through.

2 b0 q; ~3 c9 u

/ p7 D3 y/ c# V/ m: r' J$ G0 K

' b4 E- d! A+ E9 c6 t2 ~' C

本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这

些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载

项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计

! x$ J4 N9 b1 D/ o6 z

元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走

/ {: p0 H1 z" k0 ?% H; e

夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。

3 a7 Q, v, ~; \$ d

This case adds the curve that has radian in the stiff broken line,

2 ?# Y/ V6 V8 {4 f& P

there is soft beauty in force. These lines connect the past and the

future and will lead customers to enter each space from the

- b) [2 ]0 s9 c+ v" q

mysterious entrance. The front office, which carries the project's

7 y7 b5 ^) k9 Y% W4 y; z

futuristic facade, was built into the shape of the capsule by the

designer. Rhombic clear design element, cooperate streamline light

source line, let a person be full of endless daydream. The customer

* l/ d7 W7 D, U7 Q; k$ t

seems to wander through the night, walking in the future, walking in

+ C( e& B1 l8 P3 @0 N1 O

different dimensions. Find the true self in the true

0 h4 o. c9 ^; {2 v" N

self.

: l; H; e# s4 V+ J; E

穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的

4 `4 n1 ~* }& P! o. x# D

超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野

开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着

Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的

4 ^5 V* d9 ]2 U. e" V5 z% k/ [8 Y& _

设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯

/ X# S4 ?' o; q5 H* o/ w

彻全场。

Through the front hall, is the largest proportion of the entire

project - the party area. 900 ㎡ large space, the space of

humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

5 [+ A1 h+ J6 K, Z  T

rounded Angle sets off the illusion of time travel. Leading Raver to

, s! c/ Z& f/ k$ G

the shores of the holy land of music. Huge futuristic science and

technology party space, humanized design concept reflects

8 r( @, u. b" @0 J; j! u

barrier-free technology. No matter where you stand, you can easily

see through the whole

room.

( c% d# L! ~* {/ [

' N. ?# K% b. y+ a' P

9 M5 p4 E3 {0 t% _! X9 [& b

硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX

  E) E8 J1 O7 }. y6 k

级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完

美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使

* V  ]$ g- B, F4 [+ {. X% E4 ]) N

消费者们在体验中永远不知道下一秒这个空间会变成什么样。

In the hardware, a giant 9K resolution LED screen with a ratio

of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

technology space brought The scene of the extraordinary, the

# U& J$ }8 {' T

future of the world presents scenes within

0 c! m( S3 M; b9 M3 r3 ~/ i+ j

reach.

7 X$ D5 r; k2 r6 i1 z. q4 Z

1 B7 r) I& E$ ~: r* [

抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准

3 O8 `: C9 I; M9 y5 s

确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案

例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计

—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱

$ V: M8 F9 h- T. [9 h  j

乐产业的最新潮流。

. N( d6 y, h+ @) {' E6 |6 D$ O5 _

Capturing youngest genration is tantamount to capturing the

/ N' |( p5 n* z/ H0 K7 g

future market. Hepburn accurately grasps the young market with

the theme of functional wind, technology and entertainment, taking

the leading position from consumers to the industry. On the basis of

9 k( q0 ]5 y- i/ ~

the previous case study of Hepburn in guangzhou, xinye explored a

: h  @9 k  Y; W9 O, L7 j% L8 K+ f

set of "design-operation-experience" output of the closed-loop

system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

- h) n: r, o) L% M) H" w, \/ v: C

latest trend of the entertainment industry.

( M6 a4 ~2 b0 l; O& e9 r

5 r: ]# O1 m5 _0 G" z

更多新冶组作品请关注公众号：

* J4 X5 o4 g+ e" w

  @. r: z# m$ b2 U6 w

有点像是王者荣耀比赛的地方。

有点像是王者荣耀比赛的地方。

没有模型吗？
) V- J2 |6 T8 r& s  D. J. \+ o) u; u6 M

心思半天不知道是酒吧还是网吧