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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 4 z( M2 x1 q. F, G' G 4 u+ T, q( V2 U. u3 W 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ 项目名称：武汉赫本酒吧 设计单位：深圳市新冶组设计顾问有限公司 主案设计：新冶组设计顾问团队 项目投资：6000 万 项目面积：3000 ㎡ 竣工时间：2018 年 6 月 6 日 8 \+ t8 r9 y, AHow is the functional theme entertainment explosive designed with a monthly turnover 1 {7 W, n! }, n- L9 M# M% Zof 20 million ? Project name: Hepburn Wuhan Design company: Newera ) E5 S3 @! z# b; y4 F( EProject designer: Newera Area: 3000 ㎡ Cost:￥60,000,000 Completion date: June 6th, 2018 7 p0 D5 J% H; A- U/ { 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 B8 ?6 r$ y! S5 f- |* Z# W空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 + e, |! Z1 c0 X8 N9 ^资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 " O& H0 d4 t4 v. f) x1 y/ n功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 得与众不同的感官冲击。 The development of science and technology not only changes + n4 m2 u/ }: m- R8 a. opeople's way of travel, the concept of time and space, but also - d+ Q" I5 J' m+ ]" {& A$ G3 Qgreatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement based on the development of science and technology. On the one ) D5 `+ x, b9 z5 u! Z7 |hand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this 9 q8 [8 v1 p: F7 B7 nenvironment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving 2 n2 j( Y: ?8 g3 gconsumers a unique sense of impact. 1 @) \; X$ i3 L9 o" L+ m$ N3 y0 k2 }% K; f: ?' L0 ` 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 + G4 s) O3 E1 g( v! r素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 们需要突破的难点。 2 V+ h* t! c, X% G, |. v3 [& OWuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of 4 v2 t7 S3 c8 R# pthe design is to make the use of space utilization to the maximum & }6 R" s, M) i8 d) Wextent for the investors, without waste, thus bringing efficient 3 L6 U; a0 p7 }5 U" v; Joperation. In the case design process, how to integrate local culture 6 j1 Q4 h- {" W# H0 r vand future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project designers need to break through. b/ T- h; N, K" ^6 @, P8 S 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 ! F. y4 }( Q, m项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 & F2 \. }, V; q* o2 x. v元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 - I; ~9 X! X3 S; J# K3 n* \, f夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the 8 g3 T0 u- ~4 ^# |future and will lead customers to enter each space from the ) b2 |* ^0 P: D( n1 o* g, umysterious entrance. The front office, which carries the project's ' [# v$ l0 S& q* l2 ?! Yfuturistic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer K- W+ M& [) P. p9 R! vseems to wander through the night, walking in the future, walking in , }3 j P( g% v6 P; Y+ C- }/ w6 Ddifferent dimensions. Find the true self in the true self. & Q6 D+ I$ X# s0 `1 b5 z 6 _4 X$ T2 i0 O; T2 o& a4 q 6 J' Z4 }9 {' q7 c/ D; S 0 F7 `' k# L7 K+ s5 b4 \) Y 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 1 O: l/ `- F% `! R: q: w3 F8 ERaver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 0 F$ |& T# @5 W7 `( e' \) ?& y设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 ; O! A% v! R% w3 Z& M彻全场。 Through the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of / r [6 b* `5 f4 ^3 }humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The : o! r6 z( O% u4 Jrounded Angle sets off the illusion of time travel. Leading Raver to & p) h$ y2 p% j# P% [, _& t) q sthe shores of the holy land of music. Huge futuristic science and / Z5 z, w n3 r$ H* k4 j' R8 v2 }technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily - S' |' i, K! Bsee through the whole $ S# V v) n: q/ x$ m2 o% Uroom. 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 8 K7 l; |2 m* E$ J3 R7 V* y# G级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 ) h; X0 z6 X/ I9 p. K美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 / `7 F7 l' B% k# c7 b消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the " V h" m( u, A4 hfuture of the world presents scenes within reach. 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 0 Y0 G9 |- V' m. d例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 # Q; i) I" [# R/ B/ v乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking i8 g) n. T4 t* P/ b8 Bthe leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. + y Q6 N& y1 S K6 s5 J( ?. Y& @1 x0 N% G. @ p( h k" v* i- y1 @7 o7 ^ $ E3 ]3 c' @6 a. w7 N( ? 更多新冶组作品请关注公众号： : D; b E, `4 F/ C7 G h" q7 z4 X$ j# G: b+ ~8 s5 A2 { |
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有点像是王者荣耀比赛的地方。