月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？

项目名称：武汉赫本酒吧

设计单位：深圳市新冶组设计顾问有限公司

3 t; w2 E5 e* K. A

主案设计：新冶组设计顾问团队

项目投资：6000 万

7 v& Y2 o* x4 k1 {( \* O

项目面积：3000 ㎡

# B  N- ~5 H. q

竣工时间：2018 年 6 月 6 日

How is the functional theme entertainment

% t4 U- x: G1 c; c' M3 g; ]; X

explosive designed with a monthly turnover

( Z& Z( @5 j( \; g* @, [

of 20 million ?

4 A, {* _5 ]! m. }4 K( L7 X

Project name: Hepburn Wuhan

) V! p* q3 I/ i- n# s

Design company: Newera

Project designer: Newera

3 I1 h% Y! L6 u) a) ?# L

Area: 3000 ㎡

( R) u2 _' b% h- s& ]$ e' M8 M

Cost:￥60,000,000

+ D; H; V0 C3 R* O! D/ K: B

Completion date: June 6th, 2018

科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生

1 A2 Q7 f( z% n9 @- M( r

巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的

1 o4 k& o2 ^1 v+ T* S1 p

空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投

资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

3 u4 n$ o9 R+ }' a

功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获

得与众不同的感官冲击。

3 ^! q7 y$ e6 J* R

The development of science and technology not only changes

( |# c9 M- F- g/ V

people's way of travel, the concept of time and space, but also

greatly changes the aesthetic concept. This enables the

7 v3 \7 K5 \8 s& o3 l/ ^5 ]

entertainment industry to achieve transformation and improvement

4 O3 f# P' F# I( A0 H( Q# H; u

based on the development of science and technology. On the one

8 Q" X& Q4 v, e! G- N% s

hand, consumers try new consumption experience; on the other

! H; f* `9 j. d

hand, the commercial value of investors in the entertainment

; ?5 g) y! v( D& t( ]$ @

industry is fast fission. Wuhan Hepburn is a successful case in this

2 t; q9 g4 d$ D2 z

environment. Designers are committed to arming modern

entertainment Spaces with technology and humanity, giving

consumers a unique sense of

# J, A4 c1 c. ~$ j

impact.

/ |4 i- ^1 }6 U3 E/ d8 b# i

* e5 f% Y+ O1 i$ z

武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背

# Z! N! [# }# A

后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费，

8 E3 L" ~0 Y! z" y6 B. C

由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元

素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师

们需要突破的难点。

Wuhan Hepburn bar is designed with the theme of space

) Z' `- a  i( W/ w" ]1 e2 E2 j

station function. The logic behind the designer in the early stage of

, d8 y$ |7 T$ h" \/ ]

the design is to make the use of space utilization to the maximum

* H4 Z" \8 [- ?3 T% T; F

extent for the investors, without waste, thus bringing efficient

* F# Q+ o1 H. D" Z$ f1 v8 O- P; n

operation. In the case design process, how to integrate local culture

" {& f& Q7 P. \6 Z

and future elements and find humanistic warmth in the cold and

hard shell of technological future is the difficulty that project

/ A, n  i0 a3 E$ w- P9 W7 o

designers need to break

through.

! E4 w, H. f0 X

/ n5 W# N% n$ H" B1 v" j

本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这

些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载

/ S" \6 A+ W1 X0 ]$ I  b5 }1 Q

项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计

元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走

9 ?( h- z" Z& q

夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。

1 ?9 O# M+ q6 m) L  C. H$ p8 v

This case adds the curve that has radian in the stiff broken line,

there is soft beauty in force. These lines connect the past and the

5 m+ N* z4 }  ~' u: z9 Q9 ?1 N$ {2 m

future and will lead customers to enter each space from the

! p0 D% _$ P- W: K8 M

mysterious entrance. The front office, which carries the project's

futuristic facade, was built into the shape of the capsule by the

designer. Rhombic clear design element, cooperate streamline light

- U  b0 T' t4 V+ E! R; \/ L7 r

source line, let a person be full of endless daydream. The customer

seems to wander through the night, walking in the future, walking in

5 u/ f7 S. f# E0 W1 K

different dimensions. Find the true self in the true

7 i: y) o) m; y1 N, B3 p

self.

: d! [- |5 R3 y3 j' w" w

8 l% O( A' J. G: A

* V) R- ?/ R; s9 V

4 p! }% Q8 Q8 `+ L9 b

穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的

) m1 r7 v5 L3 V! @- c

超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野

: o6 ?' ?( L4 n" I/ P

开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着

Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的

! V4 b3 S+ h, q, a; U

设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯

" m1 ?+ w0 B$ Y

彻全场。

2 G6 U% Z0 a: A) V: m

Through the front hall, is the largest proportion of the entire

$ q- v. o; `2 c/ i

project - the party area. 900 ㎡ large space, the space of

0 t% m% a3 R4 w* [4 }# d$ s

humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

rounded Angle sets off the illusion of time travel. Leading Raver to

5 V- j8 X+ T& V9 a% }6 Z

the shores of the holy land of music. Huge futuristic science and

technology party space, humanized design concept reflects

barrier-free technology. No matter where you stand, you can easily

see through the whole

room.

. B: G+ k: Z# g) H% |) x8 t+ t

硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX

! [( \" |& T( ~" ?8 o; F; q% {

级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完

, c0 H. c  I/ {; K: Y" t" u

美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使

3 j; k& h5 q8 ?: ~3 {0 l1 s: Z

消费者们在体验中永远不知道下一秒这个空间会变成什么样。

In the hardware, a giant 9K resolution LED screen with a ratio

9 L5 O4 s9 F1 Z1 c7 I

of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

1 g; j' M/ H. c" N

technology space brought The scene of the extraordinary, the

2 B( S: x  s; i" R/ Q

future of the world presents scenes within

+ X2 d/ B+ G6 E9 m& f

reach.

% U$ Y" L0 e) W, R7 d

% Z0 }3 t& c8 |4 k  M3 o  m4 r

: E/ \1 N3 B0 T6 Z; v, x" n

抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准

确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案

例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计

—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱

6 Y* h/ `0 P3 h: |; w

乐产业的最新潮流。

Capturing youngest genration is tantamount to capturing the

future market. Hepburn accurately grasps the young market with

6 ?3 K8 O; F# B* [- L8 _+ S% `

the theme of functional wind, technology and entertainment, taking

the leading position from consumers to the industry. On the basis of

3 `. O2 O0 `4 [4 y

the previous case study of Hepburn in guangzhou, xinye explored a

set of "design-operation-experience" output of the closed-loop

0 o# p, n) T) e8 u# B$ A; Z1 @4 }7 `+ G+ [

system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

7 }0 ~! X% ]) v5 t! t+ }

latest trend of the entertainment industry.

: ?6 [' C  @9 K- u5 s

) m* c& l. f( c& \
2 o, S" |# T' Q. x' X/ m; r

更多新冶组作品请关注公众号：

7 j" A* J) c+ y+ F" m

有点像是王者荣耀比赛的地方。

有点像是王者荣耀比赛的地方。

没有模型吗？

心思半天不知道是酒吧还是网吧