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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 ) q H* Y7 {7 @7 B6 K 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? 1 v1 e m8 \; Y% o: `! ^项目名称:武汉赫本酒吧 $ `9 p7 e( c2 V8 g设计单位:深圳市新冶组设计顾问有限公司 : n2 [3 Q% [4 f# k3 }主案设计:新冶组设计顾问团队 ' ^4 P$ X! C. H% M项目投资:6000 万 项目面积:3000 ㎡ ) x1 \0 @0 v% \6 i2 n9 l5 Y) O竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment explosive designed with a monthly turnover / H2 I4 ~& H {- v5 s: Eof 20 million ? * n4 o7 z0 k# T1 I+ MProject name: Hepburn Wuhan Design company: Newera Project designer: Newera Area: 3000 ㎡ / Z6 C) q; I! @" z9 I: D* o' M8 dCost:¥60,000,000 Completion date: June 6th, 2018 & `7 `' {( ~& ^ 2 g' A; t1 E# ]/ d' D 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 * c: c5 I! J% i/ S' }巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 , l4 z a; K: F0 Z资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 8 G1 h' x0 h0 i# m得与众不同的感官冲击。 The development of science and technology not only changes 8 y1 @: r: f0 b/ l6 G" b5 {people's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the 0 o* h% T) `- x6 }/ qentertainment industry to achieve transformation and improvement $ W8 M* S0 \$ Nbased on the development of science and technology. On the one hand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment / d# C# u- R- C# q" q' t; nindustry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern 0 k$ r: ^0 p7 a0 c ]9 ^* ]entertainment Spaces with technology and humanity, giving " {: K6 Z* \: w: ]4 q; V# R0 U8 U/ wconsumers a unique sense of impact. 9 q9 E. @# S+ X: f4 s8 m. B0 X* M! Y, Y: V0 O0 m $ p- X/ ]# f& D+ L" { 武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 : h1 m/ i' c, v7 K; @( l后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, : ~! G5 F* e- U由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 5 o+ \# z" j% q' ~素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 ; [( A! [2 W0 D0 @; z4 z们需要突破的难点。 % t K9 l- d$ R" SWuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of / _$ p% P$ v5 c, c" K, tthe design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient $ h' |6 D( R t: \% e6 F+ B, Poperation. In the case design process, how to integrate local culture # @1 e- ?; \* H- A; Uand future elements and find humanistic warmth in the cold and ' P& u( y3 |; k! u# L: R3 z6 chard shell of technological future is the difficulty that project 8 n0 `5 r4 E- e: x1 ~2 N9 I* Idesigners need to break through. , Z8 X( r# r( R q; [. Z% Q1 x3 d6 @8 t0 @5 q$ s7 B 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 6 P# P6 ~& C C" y0 s- H( {; L些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 1 z# E9 D# Y0 L/ H1 N |This case adds the curve that has radian in the stiff broken line, 7 Y& z D6 E( I7 S, k# Jthere is soft beauty in force. These lines connect the past and the future and will lead customers to enter each space from the / b. S8 E# l: `+ l+ a2 }mysterious entrance. The front office, which carries the project's ! C9 P5 v% C2 O# Yfuturistic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light 0 z& j' N2 J, k$ Q9 Wsource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in . l( m& [0 J& V' Ndifferent dimensions. Find the true self in the true 9 r8 A4 B+ d$ k2 C: a8 J8 Z/ g1 O+ M% Aself. " L; o2 `# }, m( X+ f( V- i6 u$ i" ^- a* N l; s 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 5 B3 T+ D+ o+ _6 N+ a8 V4 p8 ?Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 彻全场。 Through the front hall, is the largest proportion of the entire ( ?+ N& p4 E8 z1 Q8 ^ Vproject - the party area. 900 ㎡ large space, the space of . \7 M% M5 P+ S1 p1 chumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The 6 g% D/ J' X* \' Q( H4 p% erounded Angle sets off the illusion of time travel. Leading Raver to 8 y* D' k; W+ q1 K& N3 o; k/ Zthe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects * K( ^& W+ B$ u/ t/ T0 I6 sbarrier-free technology. No matter where you stand, you can easily 6 D' F' V6 Z: xsee through the whole room. 3 I3 s, d0 U4 i, R. j 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX 2 n" {; t$ w7 |/ P4 g4 b) }4 m级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 1 _, \' W2 v( T/ e消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and / T9 R3 V3 W/ F4 ptechnology space brought The scene of the extraordinary, the future of the world presents scenes within h. y% n3 V8 X2 Q g8 @+ oreach. # U6 r9 ?3 x' H& e; I- x) r9 z* J2 L% P# F( ]3 z9 `6 a5 j U 2 N% I7 U3 ^) _" b7 ~3 N : j4 X! {' E+ E3 D8 l3 x 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 0 |$ m/ c$ _5 V8 L% K, C& C2 P确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 5 w$ g+ k5 e) W* O0 D—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 4 Y, r6 H, g1 y) M乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the 5 v- G. A4 H# H8 k2 Q; Mfuture market. Hepburn accurately grasps the young market with 8 f$ A k% M/ u* _the theme of functional wind, technology and entertainment, taking the leading position from consumers to the industry. On the basis of & C7 h# l5 }, o+ t. Lthe previous case study of Hepburn in guangzhou, xinye explored a 1 ~% O3 y0 i9 h8 a; ]set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. ' h$ @, k. r3 s9 _4 z3 h4 V / S7 X/ e% m( V) k# Z: A8 Q6 J3 I / l+ n- M8 s1 x: w3 q( j 更多新冶组作品请关注公众号: |
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有点像是王者荣耀比赛的地方。