月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？

8 l' Z  G' g: E% Z% J% H  J9 a
: m: z  ?9 S' f: f. r

项目名称：武汉赫本酒吧

( M" ~- E2 G0 s7 c

设计单位：深圳市新冶组设计顾问有限公司

主案设计：新冶组设计顾问团队

" i8 e! ?* H" l( k: }8 T. x

项目投资：6000 万

项目面积：3000 ㎡

竣工时间：2018 年 6 月 6 日

# c: O0 j" Y7 \

How is the functional theme entertainment

explosive designed with a monthly turnover

of 20 million ?

0 Z) C4 p9 L  p6 O  c! g3 j& I

Project name: Hepburn Wuhan

Design company: Newera

Project designer: Newera

/ _# U( a+ K5 t. j

Area: 3000 ㎡

) \0 S6 Y# Z+ j% C

Cost:￥60,000,000

- L& u* ^$ O; R9 h. R" p  R

Completion date: June 6th, 2018

; H8 Y' M  G) m2 u

科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生

: b" F) Y: l4 J* ?! v/ k

巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的

空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投

资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

; z. M0 ^7 ^, e, v  \

功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获

得与众不同的感官冲击。

8 J0 m# j* s7 S1 V

The development of science and technology not only changes

people's way of travel, the concept of time and space, but also

9 h; {) t0 g/ m1 y: D9 _

greatly changes the aesthetic concept. This enables the

, x! E2 |! B" ~; ?- e+ @0 a& e) c

entertainment industry to achieve transformation and improvement

based on the development of science and technology. On the one

hand, consumers try new consumption experience; on the other

hand, the commercial value of investors in the entertainment

industry is fast fission. Wuhan Hepburn is a successful case in this

- o2 v" R  n4 y" P: V, D

environment. Designers are committed to arming modern

$ U0 i2 V$ v/ r$ G4 H( W) C) W1 P' R: {

entertainment Spaces with technology and humanity, giving

consumers a unique sense of

impact.

2 o7 u; U. i0 e/ W: n& _

6 B5 ^$ W4 Q( \5 S& i3 u2 |

武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背

后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费，

: Z+ U4 G) D& M2 g* o

由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元

素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师

( T5 r* @" s/ N6 w3 P, m; R

们需要突破的难点。

Wuhan Hepburn bar is designed with the theme of space

+ b. d+ m2 N1 B: d& Y/ B; \, b6 B

station function. The logic behind the designer in the early stage of

the design is to make the use of space utilization to the maximum

* Z: M! T5 b* e

extent for the investors, without waste, thus bringing efficient

operation. In the case design process, how to integrate local culture

5 j/ [( P( b9 K: M2 a- Q

and future elements and find humanistic warmth in the cold and

$ X; T/ Z1 d6 z1 w

hard shell of technological future is the difficulty that project

8 `5 _& q- Y% S! L: w7 g% y

designers need to break

( E; `+ w7 t; {& g

through.

) q% v5 R' n% {; H6 C

% e2 t- e% [- d" d, k

本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这

2 n, O4 [2 I4 [0 y

些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载

# R" r) |/ D8 N2 H

项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计

元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走

3 J, S; T8 {- ^. i

夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。

This case adds the curve that has radian in the stiff broken line,

+ _  w9 w% P- V" f; a5 p) P

there is soft beauty in force. These lines connect the past and the

& u9 m+ k- P, b9 T5 U$ h0 F* I7 j( o

future and will lead customers to enter each space from the

. O% J6 }& z- Y9 A7 l  A0 g8 ]3 s

mysterious entrance. The front office, which carries the project's

futuristic facade, was built into the shape of the capsule by the

" L( S  j, g" u* g7 f, F

designer. Rhombic clear design element, cooperate streamline light

; O3 M2 ?: k) b$ u* n( B- b

source line, let a person be full of endless daydream. The customer

* B6 r! N- s* ~% D$ P* a9 H3 @* r3 R  T

seems to wander through the night, walking in the future, walking in

different dimensions. Find the true self in the true

self.

$ L( ?# v9 _5 ^; N9 _

穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的

超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野

开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着

Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的

设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯

彻全场。

Through the front hall, is the largest proportion of the entire

project - the party area. 900 ㎡ large space, the space of

) P- B$ F, i: u$ D: h  b

humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

- q2 z  m; d. O9 u2 n

rounded Angle sets off the illusion of time travel. Leading Raver to

4 H1 `3 M$ L; |# E- o2 b; r8 f" j9 o

the shores of the holy land of music. Huge futuristic science and

* Z& J- m7 B6 K( x0 D

technology party space, humanized design concept reflects

& J/ [3 W/ ]& j& z5 B

barrier-free technology. No matter where you stand, you can easily

see through the whole

3 j: l$ E2 F, F0 P( M0 U! S

room.

( p1 W' Z; r, {4 \

3 h, o7 ^$ v' H4 u! t- K# S# @

硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX

级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完

美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使

消费者们在体验中永远不知道下一秒这个空间会变成什么样。

In the hardware, a giant 9K resolution LED screen with a ratio

& F0 T( M) S2 {( u/ J- r

of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

6 j9 t: u& V7 ], \% H

technology space brought The scene of the extraordinary, the

future of the world presents scenes within

7 G! D5 W8 g3 p7 @- v  c& f

reach.

7 c: g3 l& N$ [- ~: D" N* G6 [

) m2 b' c5 v7 s: T5 N# `4 j

3 ?2 {. y7 A2 R. R3 M7 }

抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准

确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案

例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计

- h9 H6 j% i; A

—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱

乐产业的最新潮流。

6 U8 Z+ n# S4 t, E! F7 Q( E

Capturing youngest genration is tantamount to capturing the

1 M2 _1 s+ h; M; I$ M

future market. Hepburn accurately grasps the young market with

/ U" H6 }; E& `7 A, C

the theme of functional wind, technology and entertainment, taking

9 S1 N4 _/ @9 I% S. b; r1 ~

the leading position from consumers to the industry. On the basis of

9 m9 k( E" e& u! o7 m) D

the previous case study of Hepburn in guangzhou, xinye explored a

set of "design-operation-experience" output of the closed-loop

, H1 K- q0 U8 t# e9 a1 `

system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

latest trend of the entertainment industry.

4 _! z7 e. P& F' V1 [

* R+ Z2 f$ l' U  R7 d. Z* M

更多新冶组作品请关注公众号：

有点像是王者荣耀比赛的地方。

有点像是王者荣耀比赛的地方。

没有模型吗？

心思半天不知道是酒吧还是网吧