# X* {* ~+ j- S" @! N( e$ ]

月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？

; T  m3 U" h1 C8 ~

项目名称：武汉赫本酒吧

设计单位：深圳市新冶组设计顾问有限公司

: I5 b1 E8 e/ H- p4 O

主案设计：新冶组设计顾问团队

8 I+ o6 n! W9 M0 |# j

项目投资：6000 万

$ n6 l6 ]9 u( O+ f

项目面积：3000 ㎡

竣工时间：2018 年 6 月 6 日

How is the functional theme entertainment

1 P" U5 Q8 T# Z$ }( t4 U

explosive designed with a monthly turnover

of 20 million ?

Project name: Hepburn Wuhan

4 j/ Y- C+ @4 c+ N7 S+ Z

Design company: Newera

( b& H/ F, ~6 P8 N7 x

Project designer: Newera

/ X% I& b6 D9 m: ~' ~$ u9 F$ e

Area: 3000 ㎡

4 ?$ L" H  d* i* b

Cost:￥60,000,000

Completion date: June 6th, 2018

8 c' P' O) L0 f( }0 A

0 ^2 @: Y/ ]- G( ~

科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生

0 W: S! @  f) k$ I! U

巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的

3 f+ E2 o8 D  f: E

空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投

# e1 {" X" w, l. d

资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

! a6 E( K( `) K/ {# y' _

功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获

$ Q( R$ L' f6 H

得与众不同的感官冲击。

& t1 d1 I( w: n- Y

The development of science and technology not only changes

people's way of travel, the concept of time and space, but also

greatly changes the aesthetic concept. This enables the

- _2 @# [- o7 \* `2 D5 F; p! z# }

entertainment industry to achieve transformation and improvement

3 N4 _* p7 \/ t* g: _' R

based on the development of science and technology. On the one

hand, consumers try new consumption experience; on the other

3 L' I. y5 h7 O' p4 z6 w+ x, [' M

hand, the commercial value of investors in the entertainment

$ }- X2 S/ O/ T  j/ A7 U

industry is fast fission. Wuhan Hepburn is a successful case in this

5 H0 @( Y  ^/ O5 V* ^9 c

environment. Designers are committed to arming modern

$ E$ q1 [7 _3 _# q3 m

entertainment Spaces with technology and humanity, giving

consumers a unique sense of

: K9 Y5 U7 f) F$ F8 e! X4 M! U

impact.

- M0 `) w. H: g/ u4 }; N  ]6 r

武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背

! a# Q  H; `1 c3 M+ f2 H+ z

后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费，

6 A  n' y+ l) g9 p

由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元

素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师

  J0 v+ M" h- `& A4 S6 q

们需要突破的难点。

Wuhan Hepburn bar is designed with the theme of space

4 O" j! i0 Y! ?' s9 g" j

station function. The logic behind the designer in the early stage of

7 e' G( f6 B# I

the design is to make the use of space utilization to the maximum

1 n# |& I" B; }

extent for the investors, without waste, thus bringing efficient

% O! f6 x! \# Y! p5 O( j8 r2 D" S

operation. In the case design process, how to integrate local culture

and future elements and find humanistic warmth in the cold and

' o; l% v. U& Z' Y" _: U8 G

hard shell of technological future is the difficulty that project

0 s4 p% x3 G: b4 j

designers need to break

1 A+ h0 F. J  n  X; C, S

through.

4 \5 _" M' n0 r+ Y* C# N) ~% J; R# O

本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这

些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载

; x  a" w5 g8 b

项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计

9 D, D4 k% O! |, d$ j: ?

元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走

夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。

2 b/ M& t  `* ?8 F& }/ K2 `! X

This case adds the curve that has radian in the stiff broken line,

9 z7 a6 L0 V( a& v5 V- y9 c

there is soft beauty in force. These lines connect the past and the

9 }; P1 ]* ]9 |, E, i/ h7 [

future and will lead customers to enter each space from the

  ?, R& b  s6 n" z% G% y' l0 z7 n

mysterious entrance. The front office, which carries the project's

5 `9 S7 R9 Y& i3 t

futuristic facade, was built into the shape of the capsule by the

designer. Rhombic clear design element, cooperate streamline light

3 z: X( z4 C+ x% S* O$ X7 p$ u; w5 ~

source line, let a person be full of endless daydream. The customer

7 N( i$ c+ R7 w: b0 H

seems to wander through the night, walking in the future, walking in

different dimensions. Find the true self in the true

4 n: }' |3 n" ~7 S; f( f3 W

self.

- q% d3 F+ V) m7 {* F

. A7 W6 a/ |6 g9 i2 s

穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的

超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野

开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着

1 z7 |& X" W2 Q

Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的

3 R! y+ a) D7 O* e8 t- D$ ~$ f) {

设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯

- G" }( `1 P5 ?/ z

彻全场。

Through the front hall, is the largest proportion of the entire

. F/ |, I4 _, J4 q. X

project - the party area. 900 ㎡ large space, the space of

6 v1 W, O- {( a, \' c

humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

; K) ^! H$ e6 J, Q' U% v

rounded Angle sets off the illusion of time travel. Leading Raver to

the shores of the holy land of music. Huge futuristic science and

4 g! M6 T; p6 f

technology party space, humanized design concept reflects

barrier-free technology. No matter where you stand, you can easily

) u1 E' E/ F* V- M

see through the whole

room.

8 c# I5 f& x+ q( N' [5 g

% t, [) A& u* C1 q4 M6 U2 W

硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX

& B% k7 a$ ], a  C8 m- Z! @

级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完

6 T. S% {  J, e2 O0 X+ i" ^7 d

美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使

消费者们在体验中永远不知道下一秒这个空间会变成什么样。

5 R$ v5 u) o# x  |( I

In the hardware, a giant 9K resolution LED screen with a ratio

$ W4 O6 P# o2 K% D, D* N  u5 {

of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

2 c* G$ m0 W4 C& E6 j- [

technology space brought The scene of the extraordinary, the

. b) c# n- w- |( f, C) z

future of the world presents scenes within

# q) K) X0 I  [1 ?8 K% R* N

reach.

3 V, A5 z" z) `/ M9 V

, C- B& J1 N' A" J

抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准

2 M% u0 _; d, ^) F0 y

确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案

例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计

& X/ n* ~; {+ {) u. C  ]1 h, m5 p/ o2 `

—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱

乐产业的最新潮流。

2 |. l1 `! g: t7 n% Q5 ]2 j  l

Capturing youngest genration is tantamount to capturing the

8 Y3 V& \: w6 B& ~2 m

future market. Hepburn accurately grasps the young market with

6 q# f. g7 T2 o) y/ E

the theme of functional wind, technology and entertainment, taking

0 E% ~! ^$ n* e: b9 Z! c

the leading position from consumers to the industry. On the basis of

the previous case study of Hepburn in guangzhou, xinye explored a

set of "design-operation-experience" output of the closed-loop

% f8 Z; K$ R4 z& `' Z3 [( M- B

system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

latest trend of the entertainment industry.

* I0 G$ H. S& a& F" V

更多新冶组作品请关注公众号：

/ S: x( e2 A  G6 ]3 ~

) {0 u! H( J6 g5 Z

有点像是王者荣耀比赛的地方。

有点像是王者荣耀比赛的地方。

没有模型吗？

心思半天不知道是酒吧还是网吧