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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 ` S! ~! b) ]. ] p% O 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? G7 s) _. U- s0 _0 _* S! H3 e; `项目名称:武汉赫本酒吧 * }& ` i$ H+ L& C& N# y$ J" w2 ]设计单位:深圳市新冶组设计顾问有限公司 主案设计:新冶组设计顾问团队 项目投资:6000 万 项目面积:3000 ㎡ % y+ z5 }: F; o- G% _2 D8 y竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment explosive designed with a monthly turnover of 20 million ? Project name: Hepburn Wuhan 8 D) X* g$ U# `Design company: Newera Project designer: Newera Area: 3000 ㎡ Cost:¥60,000,000 Completion date: June 6th, 2018 , d7 z" b8 M+ [& b- ~- Y* z* q ^8 ^; S/ n: l4 Z2 D2 k1 p! ?/ z& s 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 * `0 l& Q ?. h. \7 m/ v! b巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 3 Z. _0 E4 l: b* u得与众不同的感官冲击。 5 o2 p* K* @6 m5 J nThe development of science and technology not only changes / x" S5 _! K* D/ _8 Npeople's way of travel, the concept of time and space, but also + E( Z2 S: e$ i$ c. _greatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement 3 y7 U( a4 L, O- _# n" c3 Nbased on the development of science and technology. On the one 1 U6 _, `# e) |! X: S8 M3 Vhand, consumers try new consumption experience; on the other 2 f- I2 Q9 n& \0 X0 thand, the commercial value of investors in the entertainment : g& b. [* l& B: P1 E( U. Windustry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving consumers a unique sense of ! z9 G0 Q j' u, P9 P& ^& d% S# L3 T9 timpact. & V! g1 U$ E1 x* N4 e武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, a% Z+ H3 K" S. c* F由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 们需要突破的难点。 Wuhan Hepburn bar is designed with the theme of space 9 O3 E( |1 N" G$ d7 Gstation function. The logic behind the designer in the early stage of & b9 ]+ j/ Z/ X/ D. Pthe design is to make the use of space utilization to the maximum , Y; u) q3 H- ?$ v$ F* Fextent for the investors, without waste, thus bringing efficient 4 n' f: |8 B7 ], p/ h- S5 moperation. In the case design process, how to integrate local culture 5 z& T5 E8 K- o0 R1 iand future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project ' h! ^2 K, W/ j+ G/ l3 Jdesigners need to break $ }3 @. R' \, ~+ [through. : l/ b( ~( [- M! P : \! n" @9 A# o8 p) J% U 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 ; y$ A% x* x! p' W4 c4 w元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, 2 K0 `# p. J: s! f$ mthere is soft beauty in force. These lines connect the past and the future and will lead customers to enter each space from the 7 ]" U7 `1 m2 ]mysterious entrance. The front office, which carries the project's : X; X8 g0 P! S: g+ G) [futuristic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer # U# R# V9 d5 Z, |! [" {! [seems to wander through the night, walking in the future, walking in 8 l( ]" ~1 M' t Y* Odifferent dimensions. Find the true self in the true 3 P! l! X) g1 I0 R0 {# U" v6 `self. / e4 O- w p" y& T* q- w, E: I1 E9 d# y7 Q" O) t% d) \3 |$ h" t! j D) C- H/ u' e 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 ( M% k3 ^/ k4 l* ~超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 8 n! C6 i& {, y9 ~: L设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 ) i% D) N" d) Y' h彻全场。 7 q$ Q7 D1 F8 }$ K) PThrough the front hall, is the largest proportion of the entire / _5 J, X* K/ xproject - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to % `' l$ g, u" f' @" W, s3 ?the shores of the holy land of music. Huge futuristic science and " e3 I1 Z' X5 N( f( Q8 L4 Ftechnology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily see through the whole ) q, j3 e1 Z9 xroom. 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX 级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 3 c8 i8 ~% u9 |3 m$ `美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 * x# S+ Z* x5 a5 m7 b消费者们在体验中永远不知道下一秒这个空间会变成什么样。 0 u0 R" u$ [" q# y4 y3 ~# G1 wIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and $ b% r7 v# ~# F/ A3 W1 Btechnology space brought The scene of the extraordinary, the future of the world presents scenes within reach. ' ] a0 k) O# u6 |6 Z" c1 G抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 * q( G% v: O3 n# n! E2 n- x+ t确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 # f! a. Q1 ?/ I5 P( ^. _" _; [例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 # S/ j' T: r/ B+ K" _( e0 N) y8 Q乐产业的最新潮流。 3 l* |4 s2 W2 b/ S8 f5 t- @$ PCapturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with : {( c; t- H. X2 n W0 Ethe theme of functional wind, technology and entertainment, taking : N, j% G6 ]6 U0 wthe leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a - _! k4 L$ p. F) o- W% E. N& ~set of "design-operation-experience" output of the closed-loop / `+ Q2 I4 Z. @3 Y: gsystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. & u6 p1 _6 O$ ~* ^: N% w: Q' }更多新冶组作品请关注公众号: % b; B. X/ i( I8 A |
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有点像是王者荣耀比赛的地方。