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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 ( K( o) [! A) v$ {4 |7 C# s) J 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ . O; i2 c4 O4 }( H& m/ v1 C' _+ q项目名称：武汉赫本酒吧 0 J: A0 _3 J5 R* F设计单位：深圳市新冶组设计顾问有限公司 v$ T- Z* M* @: c# n7 i主案设计：新冶组设计顾问团队 % [) b6 ]$ m- q& _/ K7 ^1 q, j项目投资：6000 万 项目面积：3000 ㎡ 6 k" m/ T( ?2 d$ E3 z% U竣工时间：2018 年 6 月 6 日 How is the functional theme entertainment explosive designed with a monthly turnover 8 `: v8 |- E' A8 V G) P1 H/ A( A/ Uof 20 million ? ( R+ v. d# E5 L5 \' Q! ^$ lProject name: Hepburn Wuhan ( J+ P7 W* @7 @5 q! U) ^; MDesign company: Newera Project designer: Newera " s& m0 n1 l. ?( Q0 t% C0 QArea: 3000 ㎡ 9 y. @; J$ A* l* Y2 pCost:￥60,000,000 - y1 U8 ~) u) l" ~Completion date: June 6th, 2018 5 g; K1 t, Z0 P% C8 F* S( s% H: W, ~; G2 { 2 ?9 K8 R( Y8 T/ \1 M 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 得与众不同的感官冲击。 The development of science and technology not only changes % _: i( Q: K, Y" w, Dpeople's way of travel, the concept of time and space, but also 3 |0 i& S1 l, R% Y4 f- K8 Cgreatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement 1 Q. b) }6 r- sbased on the development of science and technology. On the one hand, consumers try new consumption experience; on the other . k2 {1 R! {' G! b5 q! Mhand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern ) J7 J7 t: J# K4 }entertainment Spaces with technology and humanity, giving k4 b ~3 {: ?' I# c5 Wconsumers a unique sense of impact. 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 f2 ]/ C N! ~* k$ v# ~$ S们需要突破的难点。 . P/ L5 q5 z. lWuhan Hepburn bar is designed with the theme of space - f6 b6 U0 y* Kstation function. The logic behind the designer in the early stage of 8 ]5 @5 o' S/ m% Cthe design is to make the use of space utilization to the maximum 3 o/ L0 V, j# C& m$ x/ ^& mextent for the investors, without waste, thus bringing efficient " L M3 v& J1 {- voperation. In the case design process, how to integrate local culture ; T# I+ q' _4 b' Y8 wand future elements and find humanistic warmth in the cold and 5 w, s% y+ B3 J5 n: V5 Ghard shell of technological future is the difficulty that project " f" ?+ S8 {, t5 w% l0 L1 _' jdesigners need to break through. * |8 y+ q: d. a4 _: P. m! w; X, K. l3 B$ ]; S+ S i 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 * O8 V/ k7 d, n, g: R+ X/ \" M* J元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 : u; V- e2 @3 \4 m夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, ! d( J/ f( r! |) hthere is soft beauty in force. These lines connect the past and the 1 Z: T( y! q/ O% k! f, `4 Gfuture and will lead customers to enter each space from the mysterious entrance. The front office, which carries the project's 0 h- m, M2 n1 H' r( u4 a- C& Ifuturistic facade, was built into the shape of the capsule by the # y9 ?: o9 {5 _# g8 E U' `designer. Rhombic clear design element, cooperate streamline light % m: ^; _+ B: t& M# xsource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true . d( N$ O3 l, L& w0 \self. " N5 x( o! B* P ; G# ~1 H* ^$ J7 B E$ U8 l H& d# k6 Q# U 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 ! E$ }6 e* P; t4 x: B J" J超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 1 o& n: a j; F$ A) p开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 " r: b$ Q8 @8 C& _" aRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 彻全场。 0 q: J" l! d" Y2 }" a" @Through the front hall, is the largest proportion of the entire 2 d- U5 b4 p0 c6 v# [project - the party area. 900 ㎡ large space, the space of ( s5 e) m( i: T# U4 \; {humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The 9 T- ]1 j; W7 M% _rounded Angle sets off the illusion of time travel. Leading Raver to ; M: P$ Z2 k% B8 M7 @1 b u" k/ K* qthe shores of the holy land of music. Huge futuristic science and b6 i, R! ^# E% q2 B; n' I; Ntechnology party space, humanized design concept reflects 3 y5 G) w+ `2 \( d0 L* U) \. f! o }barrier-free technology. No matter where you stand, you can easily see through the whole $ {+ _/ o/ |; T2 Kroom. - [1 P& ]' D9 x! y 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio . l- M1 h( E, p( I* Fof up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the ; F h/ n" [ [! q4 T- ]future of the world presents scenes within reach. 3 ~& o8 h$ o0 y4 t: F2 R; @& M% k. P, H* u" N9 A: O 5 G- w F- N7 [- S1 a; K5 [4 { 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 1 A+ E( b: w$ B& N- o; \) D确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the - o3 }7 Q% K& [: Hfuture market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking 9 Q& T3 B; C) c) i+ k) [8 D. Kthe leading position from consumers to the industry. On the basis of : p! [* f s, }8 uthe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. / D$ W5 J5 V8 ^4 |/ A7 F' i/ G3 d. e8 G5 q& [/ i$ k7 o; T) V h; u) j) X# W: s 更多新冶组作品请关注公众号： |
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有点像是王者荣耀比赛的地方。