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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 " r* P) a* N1 ~) O9 ?: Q4 Q9 { ! U( s1 }% Y5 J; ], D+ r/ K. c- x% i( a 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ 0 X' u6 J+ C, ^. v1 z% E$ s项目名称：武汉赫本酒吧 $ c& `2 Q; Y. T) d, D9 I设计单位：深圳市新冶组设计顾问有限公司 主案设计：新冶组设计顾问团队 4 o9 s% H; e$ H) ~项目投资：6000 万 . D0 U$ T, |2 M( C1 d7 l3 R项目面积：3000 ㎡ . K; ~8 _, O6 p: G( T7 {6 d竣工时间：2018 年 6 月 6 日 / `* z4 S6 _( a4 LHow is the functional theme entertainment - e& U3 f( i0 u4 _* t* Dexplosive designed with a monthly turnover & m5 ?' |& G; |% x. Cof 20 million ? Project name: Hepburn Wuhan Design company: Newera 9 b5 v4 X- J! U$ c& kProject designer: Newera ) I2 R' K( X$ f I% [' r2 [Area: 3000 ㎡ Cost:￥60,000,000 Completion date: June 6th, 2018 D- N/ h3 Y p0 G2 V$ ^: \3 d4 k/ W* q! Z5 F 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 ( R* T9 b" R% z巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 " O3 Y3 ^. N- |# _功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 得与众不同的感官冲击。 % x0 d( u. D9 j) C6 q# iThe development of science and technology not only changes people's way of travel, the concept of time and space, but also : n$ e' g7 y* T! J1 D3 z( V/ Ygreatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement based on the development of science and technology. On the one ' c, I3 v* H. F H: \hand, consumers try new consumption experience; on the other O$ f( q. a! G2 s# }, Dhand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this 5 r& j- d, d7 v, I, m Lenvironment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving consumers a unique sense of impact. ; a( {& d. ?/ r) G. t T# Q0 Y武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 ' Y- t1 s+ ]2 T6 H6 t6 O后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 0 E. s$ U" u ~/ O7 a1 ~! W, q5 X由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 们需要突破的难点。 6 s% ~6 a6 C* p* o$ p3 w2 WWuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of 5 V, `. Z @+ r/ k" Q) x. ]! Zthe design is to make the use of space utilization to the maximum $ M/ @5 D+ ^- {9 U, `9 Textent for the investors, without waste, thus bringing efficient ; P0 D3 N2 X5 o, [' w2 zoperation. In the case design process, how to integrate local culture 6 Q' B, ? P) m- j ^' Oand future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project " Q% ]" k+ |( p0 udesigners need to break % O/ w/ F- W0 W6 gthrough. 1 [, j) v5 D+ s5 l8 ? e" } 3 q3 X4 \$ O1 n- J: U 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 # A. {1 M9 y( |6 C/ [2 ^2 z* E3 M项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 " {& z& _3 s1 F- f$ k" R元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 & g0 ~, K4 u9 X# X5 V夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, ! D4 c- ?' {1 e" l) |# z1 F3 I5 Tthere is soft beauty in force. These lines connect the past and the future and will lead customers to enter each space from the J" w" n. Z& h; o7 ?* c( e5 Kmysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the 5 H9 I4 q. B) c2 udesigner. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer . }, x) K m3 H- j+ J3 m' p" jseems to wander through the night, walking in the future, walking in 1 q1 K" S% F9 ]+ l& ^9 r& Zdifferent dimensions. Find the true self in the true ( n \/ X& b, o/ W8 ^1 mself. 0 H l1 f0 O& x$ ?! p( V; P' s # a, ^# J: j" K7 P4 b. j3 J* f 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 " A3 { n% ^ l$ d设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 彻全场。 Through the front hall, is the largest proportion of the entire X1 k" q6 e* \" ]7 ?; z' s' @3 kproject - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to & D0 K. n4 V$ [+ k) ]$ Y/ jthe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily see through the whole 9 ?5 ^# Z8 p$ D1 e7 Troom. 6 d0 {! d$ e$ J" J. R 7 k2 ~ B% s9 |& U5 j0 o 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 8 R- r4 n; n( M+ D& r* p- |. i级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 + @. k4 }! e# D" x$ W- c美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 & v+ P- w; ^: J0 _+ G# ^* v& _' z消费者们在体验中永远不知道下一秒这个空间会变成什么样。 7 `! n3 M' `' fIn the hardware, a giant 9K resolution LED screen with a ratio ) W3 Q" I; t7 w) M! Yof up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and 5 G3 Y: ]- g0 c! Ntechnology space brought The scene of the extraordinary, the future of the world presents scenes within reach. ( S- p2 ?, {4 S. R- v 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 " i2 w) W9 e* G+ K例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 乐产业的最新潮流。 }3 F+ i0 k% M6 y$ g' bCapturing youngest genration is tantamount to capturing the 9 D: O) C p2 _5 r( t. q' Jfuture market. Hepburn accurately grasps the young market with ; n" |# K1 ]1 v" u' Ethe theme of functional wind, technology and entertainment, taking M! }6 p T I C! Cthe leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the $ w4 s N9 A) n$ d( z$ h7 Platest trend of the entertainment industry. + [6 a3 s! _( B7 X 更多新冶组作品请关注公众号： , o, @% f! n0 h8 g6 X K( s5 a2 p/ o; e' Y- a9 f+ V' `- k C |
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有点像是王者荣耀比赛的地方。