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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 " |/ G* ], j5 O$ X9 ~4 d - a! l$ i4 U0 J# D( S 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ " ]+ E" Z2 _. y3 Q$ x, F/ u: |% L ~! i2 Q l 项目名称：武汉赫本酒吧 9 `& J, l) b9 C j4 j! ?设计单位：深圳市新冶组设计顾问有限公司 主案设计：新冶组设计顾问团队 ( m: g, {8 D, r9 p; t+ W) ?8 P' `项目投资：6000 万 $ n }' e: R, S项目面积：3000 ㎡ 竣工时间：2018 年 6 月 6 日 9 @$ D7 `) V- W5 G* SHow is the functional theme entertainment # Q$ |* ?1 o; A4 @explosive designed with a monthly turnover $ ^* i) L9 W9 S! oof 20 million ? ; c4 B7 d# Q1 ]0 R# M3 ]: rProject name: Hepburn Wuhan Design company: Newera Project designer: Newera % x) D+ w# K; y& \( H$ dArea: 3000 ㎡ & k6 o+ l8 u+ m3 d3 C( l: XCost:￥60,000,000 Completion date: June 6th, 2018 7 |* h4 j; G; H7 x8 t5 d% M9 U! f科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 ) n6 j7 N9 B8 L巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 5 M& m5 Y% K9 ]空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 . I$ W% O6 ^9 q* G1 ~* k: t/ e9 F功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 ) D; v' j; A+ O7 V得与众不同的感官冲击。 ) m1 M+ } r6 K. SThe development of science and technology not only changes # F: X6 ~$ I9 v. H) ]3 apeople's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the % w a$ |& B! V: Sentertainment industry to achieve transformation and improvement based on the development of science and technology. On the one ! }) L. m- `$ }0 g5 D( W2 d& whand, consumers try new consumption experience; on the other ( F: O! y* h2 Rhand, the commercial value of investors in the entertainment * W8 j3 r* u& H8 b' a0 D" [industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving - a; u" N: I" C0 G9 Oconsumers a unique sense of impact. 1 k% s, I& m$ m) p2 V' P. _! F# s 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 们需要突破的难点。 1 @' E2 {# {% YWuhan Hepburn bar is designed with the theme of space 8 D* \8 Y9 o M q- Z) R% S4 wstation function. The logic behind the designer in the early stage of 6 b3 k$ \! A6 \! D- Y4 j! zthe design is to make the use of space utilization to the maximum . _' s; h. Q% m: Dextent for the investors, without waste, thus bringing efficient 9 a( [- ^" g& i# doperation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project - {) p) b' W: X# w" k/ Qdesigners need to break ( [& `/ ?) p9 V% h- Bthrough. L5 }- N0 k7 o3 H- l 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 + Q0 t4 ^3 t6 I8 }1 z7 z些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 2 `" v; K) c8 A) W项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 6 F- L- s, f9 M夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the + B% e* \7 k" Z. qfuture and will lead customers to enter each space from the & M8 v8 L5 p; ~9 R" [: e7 |mysterious entrance. The front office, which carries the project's ! R+ w! `" p7 | m R! L# E, nfuturistic facade, was built into the shape of the capsule by the # M7 p8 y( l, d+ Sdesigner. Rhombic clear design element, cooperate streamline light & W# b; Y8 {7 g* T/ s- msource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in $ z( c1 G* M8 Udifferent dimensions. Find the true self in the true self. / l# v p/ l0 L- O/ r) Y " G: b5 i. G. n$ @ }% p0 h: Q - ?5 J& L% u2 Z: D 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 ( l" L7 t! {+ A0 q, X; j彻全场。 Through the front hall, is the largest proportion of the entire % K1 O, {2 R' o9 { Iproject - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The 4 `- M8 F8 G3 b4 L* xrounded Angle sets off the illusion of time travel. Leading Raver to 7 j$ u/ P) Y6 H# Othe shores of the holy land of music. Huge futuristic science and ! c( v7 d2 V* W6 k/ X# Gtechnology party space, humanized design concept reflects % R. g1 S" r1 G9 ibarrier-free technology. No matter where you stand, you can easily see through the whole room. ' _- W1 v2 M. ?, C, Y硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 - G# E, c, l7 b, |# ~0 K美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 1 k3 S7 {# [3 RIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the 6 f7 T: a1 e- H. \$ j2 R& rfuture of the world presents scenes within 8 i6 d! L. u: C8 ?$ V2 y( qreach. 1 H. R5 i2 r2 o c o7 p抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 4 ^* g a) u( y# g—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 乐产业的最新潮流。 ' T+ a+ D* x- b0 T% I( h9 F# ^; WCapturing youngest genration is tantamount to capturing the 4 v% R) }' H \2 d# J* M; zfuture market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking * |7 y7 z+ @5 Y1 ?! |the leading position from consumers to the industry. On the basis of # D7 v& ^( t* e! _ o; ~7 a4 nthe previous case study of Hepburn in guangzhou, xinye explored a % R+ N# ~* P3 a2 U% nset of "design-operation-experience" output of the closed-loop 6 t* \3 a" }4 p% usystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the ; X$ X y7 z" N# v# |/ p* J! llatest trend of the entertainment industry. ; v) j$ F4 |% I) j: u3 a* D! h, ]+ d( y. w- I. }/ Q 更多新冶组作品请关注公众号： 6 K/ I% V. M4 K6 X8 l |
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有点像是王者荣耀比赛的地方。