G3 p9 B5 }7 I  ~

月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？

# y4 x; h6 H7 k, T

项目名称：武汉赫本酒吧

设计单位：深圳市新冶组设计顾问有限公司

$ W# f7 e. i, ^7 J: }8 ^9 E; ]

主案设计：新冶组设计顾问团队

项目投资：6000 万

8 I- D; [  d3 V! K! |

项目面积：3000 ㎡

竣工时间：2018 年 6 月 6 日

How is the functional theme entertainment

$ W: r* g8 y+ r0 p3 a) V/ o% M

explosive designed with a monthly turnover

) T, _3 p  N7 j

of 20 million ?

. h4 w8 W+ [: `5 e  x, o

Project name: Hepburn Wuhan

Design company: Newera

Project designer: Newera

' d1 s# I: Z& Q5 m1 j& J" L

Area: 3000 ㎡

. _5 T! e; v- r5 j7 T* j

Cost:￥60,000,000

( s. R( Z' U. V- {- _6 O2 D6 N1 c& Q

Completion date: June 6th, 2018

科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生

+ G  t" g. P9 n  d( q

巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的

空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投

6 f' v; ?/ u2 @+ V$ ^6 x

资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

5 Z% d6 W, i$ d+ m0 q

功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获

得与众不同的感官冲击。

The development of science and technology not only changes

people's way of travel, the concept of time and space, but also

* i' |3 H6 v$ x1 j% P* V  [4 @9 U

greatly changes the aesthetic concept. This enables the

entertainment industry to achieve transformation and improvement

) ]3 I/ a6 Y" n% ~. K7 D: b& L; z" G

based on the development of science and technology. On the one

, |0 f7 c7 v7 ^

hand, consumers try new consumption experience; on the other

hand, the commercial value of investors in the entertainment

# m- ^5 R! P/ W& M; m+ Q6 O* g+ |

industry is fast fission. Wuhan Hepburn is a successful case in this

$ h" e8 g$ U$ t1 B/ x) u1 {

environment. Designers are committed to arming modern

  p2 X/ ~4 o) |% ~* a# B0 t

entertainment Spaces with technology and humanity, giving

consumers a unique sense of

impact.

) ^" Q+ m! f* \: p* @; T

武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背

后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费，

由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元

/ J/ O, a8 L9 b( O) \' J

素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师

1 I5 N9 v' d; r; r

们需要突破的难点。

, n8 ~5 Y/ X& @8 V9 g+ X

Wuhan Hepburn bar is designed with the theme of space

, }; a% i7 W5 W& f- m: g: J( e# Z- f

station function. The logic behind the designer in the early stage of

% j9 Z  {% _4 K, p. k; J( K) E8 E

the design is to make the use of space utilization to the maximum

# D4 K: h1 Y* |: m/ c2 O

extent for the investors, without waste, thus bringing efficient

) f/ J" P6 u3 J, I5 x3 N% z( N0 x" C

operation. In the case design process, how to integrate local culture

and future elements and find humanistic warmth in the cold and

hard shell of technological future is the difficulty that project

7 t6 q0 t- Q) O# Z* H

designers need to break

/ {$ k2 v1 H# }$ i- O1 T9 x: g

through.

7 M9 ?/ {$ t) v

本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这

些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载

项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计

2 b% {- P/ q, Y3 i

元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走

夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。

This case adds the curve that has radian in the stiff broken line,

2 |! _2 S  c9 G# l5 q3 d

there is soft beauty in force. These lines connect the past and the

9 h$ ]% [4 P/ `0 E( z# g* P

future and will lead customers to enter each space from the

" Z0 H: q: u6 e% I8 K7 h, x5 X5 a

mysterious entrance. The front office, which carries the project's

futuristic facade, was built into the shape of the capsule by the

designer. Rhombic clear design element, cooperate streamline light

3 R* s; E* f( w8 b/ W4 l

source line, let a person be full of endless daydream. The customer

seems to wander through the night, walking in the future, walking in

' [6 l( M* C  s0 X7 P" V# Q, J

different dimensions. Find the true self in the true

$ ]+ l9 Z( X8 M, l7 J

self.

1 Q2 {' F) E/ X  Q% E4 G5 h$ J

/ {2 y; e, U! C3 H2 x

穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的

3 `0 S3 L/ S" b; \2 c: R+ \7 w" {

超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野

开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着

, P' B8 l4 w" \3 E- t! R) }/ P

Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的

设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯

$ p7 R7 R. {/ ]$ N% ]% ?( `

彻全场。

/ _0 p- q6 T+ z! h7 x

Through the front hall, is the largest proportion of the entire

9 O6 q3 t1 S0 S: I

project - the party area. 900 ㎡ large space, the space of

humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

rounded Angle sets off the illusion of time travel. Leading Raver to

7 C/ |0 P9 o: X; ]

the shores of the holy land of music. Huge futuristic science and

2 J+ z8 I' H- b2 o0 }6 ]  u4 Y

technology party space, humanized design concept reflects

barrier-free technology. No matter where you stand, you can easily

- ^1 t6 E  p4 p& s/ r' D

see through the whole

room.

* ?4 o9 Q( H2 }; }7 s

硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX

级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完

美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使

消费者们在体验中永远不知道下一秒这个空间会变成什么样。

# D6 A- d- ?5 x# b# O1 O3 M

In the hardware, a giant 9K resolution LED screen with a ratio

) I& _! ]. e7 \2 \

of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

6 W0 }0 J: @6 D* _) `7 A6 \

technology space brought The scene of the extraordinary, the

8 u" v: R& r, G) Q6 _

future of the world presents scenes within

reach.

* ~; x5 E( {. x1 V% I: w0 ^5 m

抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准

1 |3 S, {# T8 V" X+ ^. |( X

确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案

) W* F, C' ?2 B- n) f9 H( ~

例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计

—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱

乐产业的最新潮流。

) L1 ?$ p0 a/ }1 g( `5 _/ P+ l) k

Capturing youngest genration is tantamount to capturing the

% ]3 N, n: V' n) m

future market. Hepburn accurately grasps the young market with

& l' c0 B: a8 O0 F2 g

the theme of functional wind, technology and entertainment, taking

1 R% }5 q/ {) Z8 U7 I/ z( n

the leading position from consumers to the industry. On the basis of

the previous case study of Hepburn in guangzhou, xinye explored a

. h2 @! n. R: g7 D2 Y$ g

set of "design-operation-experience" output of the closed-loop

system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

! @, W( K: J. x* K+ _4 @; O

latest trend of the entertainment industry.

9 V# j8 K1 X3 R# s( \( h* z, b

7 Y. B: n3 l1 j) N

更多新冶组作品请关注公众号：

有点像是王者荣耀比赛的地方。

有点像是王者荣耀比赛的地方。

没有模型吗？
7 ~6 ]! y( |$ W4 G6 t# Q0 g& s

心思半天不知道是酒吧还是网吧