新冶组设计新作|武汉赫本爆火!大型娱乐派对空间爆品是如何设计出来的?

仅供分享不做任何商业用途,版权归原作者所有,谢谢配合。
本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 3 w0 I  Z4 f* L  K6 p8 R

3 U$ h. N1 c5 `
月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的?

8 i* o5 n" ]5 ?+ \% b2 U
. l5 S0 D4 S# T; x2 l$ w; h. z
项目名称:武汉赫本酒吧

7 v/ L" L+ s/ _: I
设计单位:深圳市新冶组设计顾问有限公司

# m. z7 x4 R" q: @* \
主案设计:新冶组设计顾问团队

6 g  V! r$ J. g9 ?
项目投资:6000 万

: |8 V3 w4 a( u& z
项目面积:3000 ㎡
$ m: |8 X; D, @. J. d; l
竣工时间:2018 年 6 月 6 日
6 A. }) M  \+ L) i' B! ^0 X% b. L) O
How is the functional theme entertainment

( p$ x% \' K* A$ D+ T
explosive designed with a monthly turnover
, c. P% V8 U. M
of 20 million ?

, X/ p* P7 ^0 y! n
Project name: Hepburn Wuhan

0 H* i( u2 J7 |1 ?8 R. ]5 s" h
Design company: Newera
# E' [* \( f! e
Project designer: Newera

! o; @6 H' r+ ]6 W: S
Area: 3000 ㎡

3 L9 w& z# A% y4 k1 _% Z, n
Cost:¥60,000,000
1 D1 W, O1 G. {; _; d( V0 F3 ?
Completion date: June 6th, 2018

) _" s" G8 \0 `0 p7 Y. Q

" @6 T1 k1 K6 B+ l6 ?3 Q  F) a: E

0 J# A! C* {5 _5 j- {' Y
科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生
4 _0 O& `4 {$ z1 s" l# V
巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的

! `6 t' r( c+ o$ Q. s
空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投
; G' I! B& {' s0 X8 m' K
资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

) U$ I; l  P% I! v. j- s
功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获

; ~" `9 o% K1 P: i
得与众不同的感官冲击。

" y& c' }3 M( w" X' v8 N' k
The development of science and technology not only changes
( I3 |9 X0 ~% y
people's way of travel, the concept of time and space, but also
( Z8 ?% d8 U3 I% h" F
greatly changes the aesthetic concept. This enables the
& {! d, P* ?% |1 s# S$ |- q
entertainment industry to achieve transformation and improvement
$ Y4 x" r6 Q' E, ~: s5 ^& i9 I6 u
based on the development of science and technology. On the one
9 ]" {" F% m5 S: O8 [: h. T* j  u2 i$ t2 A
hand, consumers try new consumption experience; on the other

3 ~: G1 Z1 U; A% H  B2 W5 }
hand, the commercial value of investors in the entertainment

* ?0 G/ o/ x: S; H: w* }
industry is fast fission. Wuhan Hepburn is a successful case in this

" `( w2 Q" F- L- u" h
environment. Designers are committed to arming modern
& @7 |) Z! W* t( ~; {" w- y
entertainment Spaces with technology and humanity, giving
/ `2 I) A9 h, \+ R
consumers a unique sense of

* {) J$ }+ `  u) n1 b% U5 t0 f
impact.
2 a' a. y4 q7 G& L
' X- X. T+ U" q( I2 N& w

! ^3 q1 y' h# e/ J
武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背

" o5 [/ q/ i2 a; t$ @
后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费,
' J" G+ [5 |& h0 \3 ?5 o
由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元
4 A2 F' {% Y& Z, B9 K9 `
素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师
3 e9 r% ?5 M4 T
们需要突破的难点。
* ]9 F. ~! y1 p6 b
Wuhan Hepburn bar is designed with the theme of space
* S1 u4 N3 H/ I* \' [- T, |9 m8 [# W
station function. The logic behind the designer in the early stage of
; z- b$ [1 b8 D; Z' ^( {- E
the design is to make the use of space utilization to the maximum
* q' i4 J# p: d! O1 [0 F! H. j  H; a
extent for the investors, without waste, thus bringing efficient

; k6 U0 B3 _* K. w6 ~: Q* g. i
operation. In the case design process, how to integrate local culture
& L# T+ ^7 T! f( J" m4 `
and future elements and find humanistic warmth in the cold and

; ]" W/ ]! s( q
hard shell of technological future is the difficulty that project

- i& N( f3 D2 H2 R! `$ X& t
designers need to break

7 k' M" w0 H* u- c4 ]
through.
% q- x% L' R% }8 {; V8 p
0 `0 V4 ]/ O$ {6 }9 r, s9 a

% Q- C: g9 ?2 F  D, j$ F# o' H

6 s7 e; A7 e9 A
本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这
" [3 O2 e# g% V5 g* T
些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载

' q! R9 ?0 q4 R* ?6 S0 @
项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计
+ T  f* D8 F1 S3 R7 v
元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走

' Z/ n4 M/ H' [" N
夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。

+ Y& I0 _, m; c: c0 c5 L6 P$ w
This case adds the curve that has radian in the stiff broken line,
$ a7 s, F$ U% X& ~% N0 [; N
there is soft beauty in force. These lines connect the past and the
7 k% A' ~* w! Y& z. L3 h
future and will lead customers to enter each space from the
. [  h( l# a) B: s6 a
mysterious entrance. The front office, which carries the project's
. j/ e( y0 n+ V& ]0 X- Y* i
futuristic facade, was built into the shape of the capsule by the
8 K; H* w, n9 p" B! ?9 g
designer. Rhombic clear design element, cooperate streamline light

4 [0 w& t% V2 R. G9 m% i  l
source line, let a person be full of endless daydream. The customer
( }6 [; U, r/ ~. p3 \  o
seems to wander through the night, walking in the future, walking in
9 ^4 E( `! _( Z
different dimensions. Find the true self in the true
: `; `& X8 M  O5 Z) L
self.
: U; r- g2 g1 N( [4 e/ z$ R9 `
6 c4 D( R0 E; k8 N# d7 L! h, _
& {" K% `$ x- J: e# }! \6 g+ S
8 `! T3 h9 M$ [( ^$ i

3 k/ @" e+ p( f; b! R. k8 o: p
穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的

. \0 u2 d; ~3 T" ]% N) j5 w
超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野
  @7 `' x# {. P+ M: i
开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着
) E! a0 r) g8 Y$ n, ~" V1 b! p1 W
Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的

* |* f% Y& U/ d, Z
设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯

* C) \* f. ~# B( Y, _  i
彻全场。

1 l; ]1 q9 |! E/ Z$ E) O
Through the front hall, is the largest proportion of the entire
* |6 V/ U1 e; F% N
project - the party area. 900 ㎡ large space, the space of

  P0 L: R' F( N
humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The
; O, _% T! E1 h2 k8 l
rounded Angle sets off the illusion of time travel. Leading Raver to
* d% b, ^7 V: V0 G3 H% H2 `7 K
the shores of the holy land of music. Huge futuristic science and
: q5 i2 [9 @/ [, l, Q/ @1 H
technology party space, humanized design concept reflects

; H1 B9 a- a8 s
barrier-free technology. No matter where you stand, you can easily

2 v# e& z+ `* z: t: j/ @
see through the whole

0 f0 U; O+ l1 |
room.

+ {3 `7 F% |4 X

7 p' A; l# e2 K2 _0 m: E- f

& i+ d$ _3 {1 B
硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX
1 T1 _% h3 ]/ y
级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完
* j7 F  h0 \6 q
美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使

5 B3 N; B. \+ }* R* F  d" K
消费者们在体验中永远不知道下一秒这个空间会变成什么样。
1 V% F" p7 s1 B" O
In the hardware, a giant 9K resolution LED screen with a ratio

7 E' N, B5 V; a' u8 N% z) k/ t
of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and
# O2 V1 {4 j! y' V
technology space brought The scene of the extraordinary, the
  @8 e& t/ |7 i2 u
future of the world presents scenes within
. U5 g+ P: r9 _" @5 k1 e* M
reach.
3 f: a; p, X' i. I& m& ^9 M" q! J

; O8 o# t5 P  m* D9 m6 X7 P
4 Y0 q% ^0 m% i1 ~1 b$ w

. {) O# y9 y& N; e8 W
抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准

8 `& c4 a- r! X0 M1 t$ f5 z0 e
确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案
+ H& K8 ?0 ?7 u+ E! k4 c
例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计
0 T0 y& J4 \( L. t6 ]4 n9 n
—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱
, p1 {+ U3 `' k- e: p9 T7 r, r. T
乐产业的最新潮流。

/ m# H. K$ x6 [5 B) e; h
Capturing youngest genration is tantamount to capturing the
3 m; |- f  H% q! Y+ k, n
future market. Hepburn accurately grasps the young market with
; b; G! M& E+ T) a4 l
the theme of functional wind, technology and entertainment, taking
% \* u1 @* ?8 \* B( i* p
the leading position from consumers to the industry. On the basis of

* z( A; i$ B) Q+ R1 l) ?1 [8 C
the previous case study of Hepburn in guangzhou, xinye explored a

7 G1 T' V& u$ o4 q3 S
set of "design-operation-experience" output of the closed-loop
$ O; l; _4 ?" k
system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the
, Y8 t4 [' V7 P3 h- F/ s
latest trend of the entertainment industry.
+ K  {- q7 a) B8 E- ^8 v
' u+ ?" v( n4 W- _: Z$ w0 D+ v5 _

5 j9 P) I: m# v5 v2 r
4 ?' L, A, T+ Z3 p+ b3 f! N
更多新冶组作品请关注公众号:
. C. b0 a& D& @8 ?& x+ r1 R! Q
  _1 }. o5 b9 l- _& q9 v

本帖子中包含更多资源

您需要 登录 才可以下载或查看,没有帐号?注册

x
精华推荐
换一换

发表评论5

新冶组设计新作|武汉赫本爆火!大型娱乐派对空间爆品是如何设计出来的?
拓者推荐
  • WSD世尊新作-南京顶级别墅
  • 苏州绿城越溪合院330样板间方案
  • 召禾邵程设计-上海徐汇绿城潮鸣东方
  • 杭州法式500户型合院别墅方案
  • 比佛利山庄1亿美元的豪宅!
  • 2025拓者年费+案例Vip会员说明!
  • 【 拓者年费--CAD图纸】
  • 【 拓者年费--户型方案】
  • 【 拓者年费--豪宅视频】
  • 【 拓者年费--灵感图库】