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设计团队：历新设计

作品类别：商业空间

项目名称：Connie服装店设计

主设计师：彭建

参与设计师：周城林 ， 陈冠

设计说明：

服装是人的外在包装，使人精神焕发，展现不同的一面。装修设计对于一个服装店来说也是一样的，可以给予人一个不同的印象。

Connie这个品牌主打的就是不张扬、内敛并且独特的审美，我们便决定把风格定位在北欧简约风，简单内敛但又是独特的，在设计方面也可以利用简单的一些小设计来体现艺术性。舒适温馨的氛围符合着服装品牌的追求和定位。

Design Notes:

Clothing is the external packaging of people, which makes people feel refreshed and show different sides. The decoration design is the same for a clothing store, which can give people a different impression.

Connie's brand is dominated by unobtrusive, restrained and unique aesthetics. We decided to position the style in the Nordic minimalist style, which is simple and restrained but unique. In design, we can also use simple small designs to reflect the artistry. The comfortable and warm atmosphere is in line with the pursuit and positioning of the clothing brand.

这是服装店的整体构造

This is the overall structure of the clothing store.

这是服装店的LOGO

This is the LOGO of the clothing store.

总体角度给予我们一种简单干净的感觉，品牌logo于玻璃门上方，金色在此间起了亮眼效果，使人一眼注意这个品牌名称。

The overall angle gives us a simple and clean feeling. The brand logo is above the glass door, and the golden color has a bright eye effect here, which makes people pay attention to the brand name.

透过黑色边框的玻璃橱窗，我们可以看见里边的陈列，也可以展出店里四季的流行趋势，优先使人观赏并吸引消费者。

Through the glass window with black frame, we can see the display inside, and also show the trend of the four seasons in the store, giving priority to people to watch and attract consumers.

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首先映入眼帘的是否就是金色不规则柱体，这个拿来放鞋子的金色台柱又偏偏有一角透明，使踏入店里的客户一眼即是它，这个给整体加了个性与高贵的感觉。

The first thing that comes into view is the golden irregular column. The golden column that is used to put the shoes has a transparent corner, which makes it a sight for the customers who step into the store. This adds a sense of personality and nobility to the whole.

我们可以看到店里以白色为主，休憩区的沙发为天蓝色，这种宁静清新的颜色使得整体不会太过于单调，而又恰好融入这个风格里。灯具是圆形的吊灯，白色灯泡与其融合，个性而简易。

We can see that the store is dominated by white, and the sofa in the rest area is sky blue. This quiet and fresh color makes the whole not too monotonous, but also fits into this style. The luminaire is a round chandelier, and the white light bulb is integrated with it, which is individual and simple.

沙发之后墙壁使用灰色，辅以欧美风的人物壁画，下方是透明的格子鞋柜，没有过多的颜色反而不会影响整体，衣服为主，其他为辅的情况下，这是很好的一个设计处理。

The wall behind the sofa is gray, supplemented by European and American style murals, and the lower is a transparent lattice shoe. Without too much color, it will not affect the whole, clothes are the mainstay, and other supplements, this is a good one.

两个高脚衣架可以展示店内新品，宛如两个身着新衣裳的模特，栩栩如生。

Design processing. Two high-top hangers can showcase the new products in the store, just like two models wearing new clothes, lifelike.

衣服是用正挂的方式陈列在墙壁边沿，上方用隔板做成放置其他商品的置物架，比如包包和鞋子，这既节省了空间，又使总体美观整齐。

The clothes are displayed on the edge of the wall in a hanging manner, and the shelves are placed on the top to place other goods, such as bags and shoes, which saves space and makes the overall appearance neat.

试衣间门帘用以跟沙发同样的天蓝色，清新感觉又沉稳安静，让人享受这个慢过程。

The fitting room curtain is used for the same sky blue as the sofa, and the fresh feeling is calm and quiet, letting people enjoy this slow process.

店内一角是天蓝色的墙壁，与灰色不突兀，反而总体和谐互相衬托。

The corner of the store is a sky-blue wall, and the gray is not abrupt, but the overall harmony is set off against each other.

蓝色背景下，可以衬托衣物，其间显眼的座椅是灰色大理石纹的，中间放置鞋子一双，在人们坐着试鞋或者歇息时也能吸引眼球。

Under the blue background, the clothes can be set off. The conspicuous seats in the room are gray marbled, with a pair of shoes in the middle, and people sit on the shoes. Or catch your eyes when you rest.

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